Meet Tidus
Also known as Tidy Whitey, Tidy Mighty Whitey, and Big Homie, Tidus is our 95-pound gentle giant with a bark that might sound tough—but don’t be fooled, he’s the sweetest, softest boy you’ll ever meet.
He proudly serves as our official treat critic and takes his role very seriously. If a recipe doesn’t earn his slobbery stamp of approval, it simply doesn’t leave the kitchen.
When you love your dog as much as we love Tidus, only the best treats will do.
Meet Izzy
Better known as Izzy Wizzy, Izzy Girl, or Izz of the Wiz, Izzy was the queen of the house and trust us, she always got her way.
She was the ultimate cuddler and a true snack enthusiast, with a special love for pup cups. Sweet, sassy, and full of personality, Izzy is one of the biggest reasons our bakery exists today.
Though she’s no longer with us, every treat we make carries a little piece of her spirit—and her snack-loving approval.
Meet Phyllis
Lovingly known as Ferocious P, Phyllis is proof that big personalities come in small packages.
A proud member of Blake’s grandma’s crew and a pup we absolutely adore, she’s loyal to the core, a true alpha, and just a little bit of a “sweet terror.”
With her fearless attitude and loving heart, Phyllis keeps everyone on their toes and brings the perfect amount of spice to our bakery story.
Meet Lucky
Lucky is Erica’s mom’s dog and a pup we love so much. At 9 years old, she has a big personality and even bigger opinions especially when it comes to treats. She’s incredibly picky and has her mom constantly trying all kinds of options just to find something that meets her standards.
Because of that, Lucky takes her role as a taste tester very seriously. If a treat doesn’t pass her test, she’s not afraid to turn her nose up. That’s exactly why her approval means so much—if Lucky loves it, you know it’s a good one.
Her favorite thing to do is share potato chips with her mom, which inspired us to create Lucky’s Paw-tato Chips—a healthier, dog-friendly version of the snack she loves most.
Meet Bella
Otherwise known as Bella Wella or Bella Rose, Bella is our sweet niece-dog—Erica’s sister, brother-in-law, and nephews’ pup—and a very loved part of our family.
She’s a hyper, happy little firecracker with enough energy to power the whole house and enough excitement to greet you with jumps the second you walk through the door.
With a sensitive stomach, Bella plays an important role as one of our most trusted taste testers. If a treat gets Bella’s approval, you can feel confident it’s a great option for pups with sensitive tummies too. Her joyful, snack-loving spirit inspired our Bella Wella Woofles!